Overall ROAS
ROAS stands for Return On Ad Spend, and it’s a metric that marketing firms use to report the amount earned from a dollar of advertising. In isolation, this metric is helpful to understand the effectiveness of each advertising platform. But when it comes to your overall Return On Ad Spend, the marketing firm will usually […]
The 4-Hour Work Week
It was recently the 15th anniversary of the 4-Hour Work Week by Tim Ferriss. The book has inspired thousands of people (including me) to consider their ideal lifestyle and challenge their assumptions to make it happen. A central point of the book is that when you reduce your traditional working hours you will have greater […]
Sales training
One of the most important skills you need to develop in your career or business is the ability to sell. This applies to everyone, not just salespeople. While your profession may not require you to directly sell a product or service, you will always be needing to sell yourself, your ideas and your arguments. And […]
Follow-up with a timeline
If you are waiting on work that is overdue from someone, it’s best to frame your follow-up with a timeline. Doing so will provide the person doing the work context about why it’s important for you. It will also require them to acknowledge whether the deadline is feasible. This is more effective than just highlighting […]
The beauty of compounding
Your 20s are an amazing time to set yourself up financially because of a beautiful thing called compounding. Compounding is when an investment continually grows by a certain percent, and the more time that passess the greater the absolute returns will be. So to maximise returns through compounding, you should start investing as early as […]
De-escalate, then resolve
If you’re in an argument that’s growing heated, the immediate focus should be on restoring calm. This is because both sides are feeding off each other’s negative energy in the pursuit of acknowledgment and validation. There needs to be a circuit breaker to break this compounding cycle. If one side suddenly has a caring nature […]
Experience as a Director
The more you progress in your career, the more you will appreciate how decisions are made at an organisational level. Organisations are legal entities in their own right, and the Directors of an organisation make decisions on behalf of this legal entity. Because of this, it’s really important that the Directors adhere to the organisation’s […]
Direction and progress
We created the Quarter Life Framework to help people in their 20s and 30s make sustainable change in their lives. Here is an excerpt from our free book that explains the key elements of the process. —- Any journey becomes a lot easier when you have a clear direction and you can move towards it […]
Internal career paths
Many people wonder if they should stay within an organisation to advance their career. To help make a decision during these times, it’s really helpful to consider the two realities at play. To advance within an organisation, a new role has to be created OR an existing role has to be vacated. That’s it. For […]
Problems and solutions
When an issue arises, what is your default approach – do you first focus on the problem or the solution? Each approach is perfectly valid when you’re working on your own. But when you’re working in a team, these approaches can conflict and cause a lot of communication challenges. Those in solutions-mode may start visualising […]