A common pitfall when making decisions is comparing options that are actually from different categories.
A good example is when people are thinking about entering the property market but are unsure if they are looking for a home or an investment.
Choosing where to live to suit your lifestyle is very different to choosing where to invest your savings. It’s important to be clear on this distinction before starting any search.
If you’re currently struggling with a decision, do your best to categorise each of the options you’re considering. Are you comparing apples with oranges?
.