Hotmail was one of the original viral campaigns in the internet era.
When email emerged as a new communication tool, you were forced to send and receive email from software installed on your computer.
It wasn’t long before email providers emerged which allowed you to log into an account from an internet browser and email from any computer.
And of the webmail providers that emerged, it was Hotmail that took the world by storm.
How?
Well it was free, easy-to-use and universally accessible, but it didn’t become mainstream from these features alone.
The reason it was adopted by the masses is simple and brilliant.
Hotmail would automatically added this footer to every email you sent: Get your private, free email at hotmail.com
Hotmail turned its customers into its sales force at zero cost to them, and every person that received a Hotmail email was turned into a prospect with a compelling call-to-action.
While this viral marketing technique is much more commonplace now, it’s always helpful to consider how you can apply a similar technique to promote your value.
What is a simple, easy and effective call-to-action that you can consistently give to people that will turn them into your best promoters?
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