Start in an uncomfortable position

This is the best advice I give anyone that’s negotiating a higher salary.

Start high. 

Higher than you feel comfortable doing.

Even so high that the other side will make an audible gasp. 

Why?

Because the other side will not go any higher. 

There are absolutely ways you should frame your starting point so you’re seen as serious about getting to a deal.

But think of it like this:

Your starting number is the MAX amount you will receive. 

So if you know your worth but don’t want to make waves with a strong ask, I guarantee that starting small and easing your way up won’t work. 

You’ve got one chance to set the ceiling. 

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