When the founders of airbnb were launching their platform, they did a very cool exercise to enhance the experience for the users.
It’s commonly accepted that “5 stars” is the highest standard.
But the founders asked what a 6 star experience could look like.
And then a 7 star.
Then 8.
And they kept pushing.
What does a 9 star experience look like?
And finally what does a 10 star experience look like?
The experiences were just getting wilder and wilder, and a 10-star experience could be completely unrealistic.
But that was the point.
The exercise purchased their awareness of what users of AirBNB could experience, which meant the platform could provide elements from the higher tiers that may not have otherwise even been considered.
Try this in your own life. Is there an area you want to make change? If so, don’t think about a singular target. What would this area of your life be like if it were a 10-star experience?