90%

Sometimes we feel that if we’re not giving 100% to an initiative then we’re inviting failure. 

But success over the long-term is all about applying yourself sustainably.

It’s no good pushing beyond 100% if that keeps causing you to fall back to 50%. 

Yes, there will always be peaks and troughs with your energy. But rather than going between extreme states, how much more could you achieve if you maintained a constant intensity?

Instead of always pushing for 110%, could you embrace a sustainable 90%?

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