There are two ways to make a sale – one way is to sacrifice price, the other is adding more value.
Discounting can be a slippery slope. It can be a quick way to erode profit, while also causing customers to question the worth of what you’re offering.
Adding value maintains the price of the good or service, while better understanding the needs of the customer. By personalising the deal, you are providing a better solution for everyone involved.
The same goes for your career. If you are charging for your time, or negotiating your salary, or wanting to make a deal happen, make sure you understand what you are worth and protect it. You should only discount yourself as a last resort.