Amazon just made their intentions very clear with AI.
Their bet on AI will mean fewer staff.
This isn’t a prediction.
It’s a decision.
One of the biggest companies in the world is rolling out generative AI at scale, and they’ve said efficiency gains will likely mean fewer people in some roles.
This won’t happen suddenly.
But it’s moving fast enough that it’s worth your attention.
Surely you must be noticing how many big companies are telling us what they’re going to do with AI?
Well eventually, it’s going to happen.
And while this doesn’t mean your job is at risk now, you should be reading the room.
Because if you don’t, THEN you risk being surprised.
The people who’ll be in the best position when change comes aren’t the smartest or most experienced.
They’re the ones who read the signals early and start building options.
To advance your career on your terms, you must give yourself great options and flexibility.
If you keep watching and waiting, then options will be taken away from you and decisions will be made for you.
So take Amazon’s news as another prompt to answer these key questions:
- Are you building skills that your industry will still care about in three years?
- Are you staying close to where value is shifting?
- Are you giving yourself options?
You can’t look back and say you didn’t see this coming.
We keep being told what the future will look like.
So now’s your time to make changes that will benefit your career.
Otherwise things will keep feeling like they’re not really changing.
Until suddenly everything does.