If you’re thinking about starting an ongoing initiative like a blog or a podcast, create a bank of work before going live.
Doing so will help you understand what’s involved in producing content that you’re comfortable releasing consistently.
A bank of work will also provide you with early momentum to keep creating once the first content is released, as you’ll have a buffer of work in the pipeline.
Refrain from announcing your initiative without any completed work, as you may set expectations you can’t sustain.
.