Conviction

As soon as we do or say something, we become averse to its opposite. Even the smallest act or statement to the world can set a very strong anchor.

When we are proven wrong, we don’t like to admit it.

When we make a large purchase that we don’t really love, we feel compelled to make use of it.

When we’re on the right side of an argument, we rationalise our behaviour from the heat of the moment.

External demonstrations create powerful conviction which can work against us, but can also work for us.

Use this knowledge to your advantage.

Embody the principles or the behaviours that you want to sustain, and then show the world. Become known for what you stand for and what you strive for, and this will create conviction to draw you forward.

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