Retailers love to know when you have a major life event – babies, moving house, a new job.
That’s because we are creatures of habit with our buying preferences. Once we get into a routine, it’s very hard to shift. But whenever our routine is sustainably disrupted, we are at our most open to changing our buying habits.
This strategy is equally useful for our own lives. You should embrace the opportunity that comes with disruption. Yes, it may be challenging in the moment, but it’s a wonderful catalyst for change.
If you’re open to a little disruption in your life, here are two extra points:
- The disruptions don’t need to be major to prompt change – it just needs to sustainably disrupt your regular routine.
- The disruptions don’t need to be caused by external factors. Try adding disruptions to your regular routine and see how you respond.