It’s been 12 months since Federer has competed. During that time, there has been a lot of speculation about his retirement.
I would guess on some level you have an emotional interest in this.
You may not follow tennis, or be an avid tennis fan – but when Federer’s name is mentioned, does it grab your attention?
Think about all the news that is written about athletes and their careers. None of it would really matter to you.
But Federer would.
Will he be at the next tournament? Is this his last appearance? Is it already too late?
Imagine being able to create that type of impact. To not just be recognised for your skill or achievements – but to have people tie a little part of their identity to you.