Goodwill isn’t enough

I co-founded a non-profit organisation in 2020. 

When it comes to non-profit work, you cannot rely on goodwill alone to get people involved. 

You must communicate to them the value that they will receive. 

This is just like a for-profit venture, only there’s no direct financial benefit involved. 

Perhaps the easiest way to demonstrate this is to consider how you would respond if someone asked something of you.

As altruistic as you might be, the driving question we all default to is, “What’s in it for me?”

If you can keep answering this question clearly and directly, then you’ll share some amazing experiences together.

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