When you close out a project successfully, this is the best time to seek from your client referrals, testimonials or follow-up work.
If you wait too long, the positive feelings may fade as they focus on other life priorities, despite how willing they may have been initially to recommend you.
If your work is of a high quality that other people must know about, then you are doing your potential clients a disservice by not seeking positive promotion from your existing clients when the work is completed.
The best thing you can do for your career or your business is to make this ask a clear part of the process for every work project.
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