How I built Quarter Life Academy

As promised, here are some of my key takeaways in growing QLA to +20 clients.

I’ve shared this on my LinkedIn page too, and if you’re comfortable doing so it would mean a lot if you could like or comment on that post to help spread this message.

These daily blogs have been the foundation for everything I’ve done, so thank you again for being on this journey.

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Commit

My vision for QLA is for career coaching to become mainstream. I can’t tell you specifically how this journey will unfold, but I committed to making progress every day and this is building into something significant.

Shape your message

I started QLA because I saw that people in their 20s and 30s wanted to invest in their professional and personal development, but I didn’t know what messages they would value. My messaging is different now than when I started, and that’s a good thing.

Steadily build content

I didn’t have a bank of resources and content when I launched QLA, but I committed to writing one blog per day. 900 days later, I now have a great library to draw on and I’m much more aware of what content my target audience likes.

Own the right platform

For 3 months I did one video per day on Instagram. Several of these videos got a lot of views, but none generated a lead. I then focused on LinkedIn with just 1 video per week, and within one month 2 leads converted.

Prospect, prospect, prospect

Whenever I got a new client, it was tempting to take my foot off the accelerator and stop seeking new clients. But each new client could take weeks (and sometimes years) to sign-up, so holding off on prospecting meant new clients would soon drop off.

Add new ponds

I’ve gained 16 new clients through 5 different sources this year. Fishing in one pond may be enough for you, though I found it better to keep throwing lines into different ponds.

Have a clear offer

I have just one package for 1-on-1 coaching, regardless if you’re starting your career or a seasoned executive. While the coaching is tailored to each client, I made my package very simple and communicated it clearly.

Make a direct ask

Even when someone is interested in coaching, I must ask them directly to enter into an engagement. If I don’t, they will hold off on committing.

Someone needs you

Whenever someone declined coaching, I didn’t get discouraged. Instead, I adopted the mindset that someone else really needed my services and it was my job to find them.

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Here's why we love what we do

Ben and Bec have taken me through the QLA Framework over the past 12 months. They have a unique understanding of what twenty-somethings are seeking - clarity, purpose and systems to achieve what they want in life (to name a few). It is with sobering gratitude that I can reflect on the past year and say wholeheartedly that I've managed to gain all of the above with QLA’s help.

The Quarter Life Framework is so simple, yet so powerful. I tend to overcomplicate things and burden myself with a lot of different problems to make sure everything is working. The Framework allowed me to simply get clear on what I actually wanted. A lot of the things that were stressing me and bothering me fell away when I realised they didn't really matter or they didn’t affect what I was aiming for. It allowed me to be more laser-focused on the actions that would help me get to where I want to.

Initially, my goals for the next few years were fuelled by fear of running out of time, but through regular discussions with QLA surrounding my life plan, goals, passions and ideal lifestyle, I was able to pursue the right projects with purpose and clarity. QLA took away a lot of the pressure and stress I was feeling, and helped me understand if my interests were just whims or if they were the right paths for me to take.

Quarter Life Academy not only enabled me to gain clarity in what I want for myself now and in the future, but also empowered me and grounded me with a confidence that I can achieve all I set out to do. Ben not only provides his insights and thought provoking questions, but he is supportive and encouraging the whole way through. The structure was comprehensive and thorough and I felt inspired to lead the career journey with Ben's caring and considered guidance. For anyone who wishes to elevate their lives beyond where they’re currently at, I recommend the Quarter Life Academy wholeheartedly.

Working with QLA has enlightened the extent to which fear dominates me. Once I understood this, I’ve more easily considered and grown excited by the prospect of success, rather than focussing on the potential failure which my mind had decided would most definitely eventuate.

By following the steps outlined in the Quarter Life Framework, and with Ben’s help to consistently challenge my own thinking, I was able to map out what I really wanted my professional life to look like in the foreseeable future. For anyone who wants to take their career and life to the next level, I highly recommend Quarter Life Academy!