How to overcome the fear of self-promotion when networking

If you’re nervous about self-promoting when networking, it helps to define what you do practically for the sake of the person you’re connecting with.

If you say that you’re an “amazing accountant”, then it’s hard for the other person to know what that means.

But if you say that you help “clients with over $20 million in turnover optimise different tax environments”, then you’re not talking yourself up – you’re simply stating the value you provide, and you’re allowing the other person to know if a connection could be beneficial.

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