As we become better at what we do, we can assume that our actions will speak for themselves and opportunities will follow accordingly.
But the unfortunate reality is that your value will be the world’s best kept secret until you tell someone about it.
Some people will recognise your value, like your manager. But they’re not necessarily motivated or incentivised to sing your praises.
So as you advance in your career, you need to let people know how valuable you really are.
You can do this by having more of a public profile, such as writing articles, making presentations and doing interviews.
And if a public profile isn’t your thing, you can still increase your brand through growing your professional connections and helping others on their journeys.
Whatever approach you take, just make sure it’s sustainable such that it becomes a natural part of your working life.
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