I don’t care if you like LinkedIn or have no time for it.
I just care about human nature.
What’s the first thing that someone does after you connect professionally?
You could have met at a networking event.
You could be actively applying for jobs.
You could pass each other at work.
Whatever the circumstances, what are humans prone to doing when they’re curious?
They want to learn more about each other.
And for most of us, that means having a stickybeak at LinkedIn.
You may not think your LinkedIn Profile matters because you love your job and you’re happy with how your career is going.
But so many people are stopping by your profile every day and have wonderful opportunities for you.
If your LinkedInk Profile doesn’t represent who you are or what you’re about, then they won’t make an advance.
And that great connection you made at the networking event?
They’re also going to look at your LinkedIn (just as you’re probably going to look at theirs).
And sure, the value of the connection may still be there if your LinkedIn Profile is bare.
But what more could be possible if it’s crafted to communicate your value as best that it can?
So take a moment to look at your LinkedIn Profile today.
Would you want to connect with this online version of yourself?