When people buy a new car, it’s customary to take a photo beside the car with a bow on it.
The bow is purely a novelty.
It’s not like every new car is shipped from the factory with a bow.
The bow can’t even be untied. It’s simply a prop that’s placed on the car and then removed.
But this simple act is very powerful.
It creates a special moment for the buyer and builds a lot of goodwill for the dealership.
The after-sales process is vitally important for the long-term success of any venture. The sale doesn’t end when the purchase is made. You must ensure the next step is something special and meaningful for the buyer.
And these acts don’t need to be bold or over-the-top. Even a thank-you note will go a long way.
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