People like to aspire towards something. They want to know what rewards are possible to make their efforts worthwhile.
These opportunities don’t need to be financial in nature to have an impact. There just needs to be an appreciation that they’re making progress on some level. Even a title change can convey a lot of meaning to some people.
And if people don’t know what opportunities are available to them in their current position, they’ll seek out something else.
So whenever you can influence someone’s actions, make sure you give them a clear picture of what could be in their future.
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