Ideas are great, but examples of ideas are even better.
For my other business, I wanted to prepare an industry magazine on behalf of a member Association.
I could have asked them if they liked my idea, and they could have agreed to it.
But I instead had a mock magazine professionally prepared.
It was exactly like the finished product would look like, but the text and photos would change with their input.
The Association loved it.
They understood the potential of the idea far more by having a prototype to review.
When you want people to get behind an idea, make it as tangible as you can.
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