Serving your audience

In everything we do, there will be different stakeholders that will influence our actions and our decisions.

While some stakeholders may be crucial in realising your goals, servicing their interests should not detract from the impact you’re trying to make.

If you put their needs over the end user, you risk diluting your value and leaving everyone lesser for it.

Priya Parker provides an excellent example of this in her book The Art of Gathering.

“If you need some inspiration to push back against those sponsors, consider the case of George Lucas. When he was filming the original Star Wars, he wanted a bold launch for his movie. The Directors Guild of America protested. Most films at the time started by naming the writer and director in the opening title sequence—in this case, thanking the film’s creators rather than its sponsors. It was how things were done. Despite the protests of the Directors Guild, Lucas decided to forgo opening credits entirely. The result was one of the most memorable beginnings in movie history. And he paid for it—the Directors Guild fined him $250,000 for his daring. His loyalty was to his audience’s experience, and he was willing to sacrifice for it. You should be, too.”

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Ben and Bec have taken me through the QLA Framework over the past 12 months. They have a unique understanding of what twenty-somethings are seeking - clarity, purpose and systems to achieve what they want in life (to name a few). It is with sobering gratitude that I can reflect on the past year and say wholeheartedly that I've managed to gain all of the above with QLA’s help.

The Quarter Life Framework is so simple, yet so powerful. I tend to overcomplicate things and burden myself with a lot of different problems to make sure everything is working. The Framework allowed me to simply get clear on what I actually wanted. A lot of the things that were stressing me and bothering me fell away when I realised they didn't really matter or they didn’t affect what I was aiming for. It allowed me to be more laser-focused on the actions that would help me get to where I want to.

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Quarter Life Academy not only enabled me to gain clarity in what I want for myself now and in the future, but also empowered me and grounded me with a confidence that I can achieve all I set out to do. Ben not only provides his insights and thought provoking questions, but he is supportive and encouraging the whole way through. The structure was comprehensive and thorough and I felt inspired to lead the career journey with Ben's caring and considered guidance. For anyone who wishes to elevate their lives beyond where they’re currently at, I recommend the Quarter Life Academy wholeheartedly.

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By following the steps outlined in the Quarter Life Framework, and with Ben’s help to consistently challenge my own thinking, I was able to map out what I really wanted my professional life to look like in the foreseeable future. For anyone who wants to take their career and life to the next level, I highly recommend Quarter Life Academy!