Shut up and take my money

When a customer is prepared to give you their money, make sure it is as clear and easy as possible for them to do so.

This may seem common sense, but you’ll be amazed by how many sales are lost from vague payment terms.

Businesses spend so much time and effort trying to find customers and convert leads, but then fail at the final (and most important) step of the sales process. 

Even though a motivated buyer is willing to endure some inconvenience to make payment, you want to do all you can to reduce any possible friction.

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