We don’t see ourselves as salespeople because we’re not making offers to others in exchange for their money every day.
But we are selling every day – we’re just not asking for money.
We’re asking people to give us their time and attention. Or to make a decision. Or to change their thinking.
Daniel Pink has labelled this as “non-sales selling” and claims that at least 40% of our work activity is dedicated to this.
So while we may not identify as a salesperson, it’s good to appreciate how much of our actions are sales-related, because then we may be more open to improving this type of skill.
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