One of the biggest challenges I see people having with pursuing a goal is shifting too much between strategy and execution.
They will spend time determining an effective strategy and start executing on it, but before too long they shift back to strategising again.
When challenged on why they stopped executing on their initial strategy, they can’t provide a specific reason for doing so.
When you are in the execution phase, your aim is to collect as much information as possible to determine if a strategy is working or not working.
If you don’t commit to the execution phase, you risk falling into a pattern of stop-start-stop-start which won’t serve you.
To be clear, you absolutely need to review your strategy from time to time. But the key to getting material results is understanding what information you must gather to warrant a change in approach.
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