Surprising your customers

Everyone enjoys a nice surprise, and when done well they can foster loyalty and generate positive word-of-mouth with your customers. 

The best surprises are small yet thoughtful considerations that enhance the experience of the purchase. 

Steer clear of grand gestures, particularly if they are unrelated to the product or service being provided. This can make people wonder if they’re being overcharged, and also put them in an awkward position if they have no use for the surprise.

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