The chasm between $0 and $1

Everyone is happy to try something for free. But as soon as you ask them to pay, the walls go up.

That’s why the biggest chasm in the world is between $0 and $1.

But when someone decides to pay, the walls come down and the price then becomes a story. It matters less if the price is $1 or $10,000, than if the price was free.

Think about your value. How much of yourself do you give away for free, but you wish you didn’t?

How much of that is because you’re worried about jumping the chasm?

It’s ok if you are. If you’re wanting to reduce how much you do for free, just start small. What’s one thing you can attach a price to? It doesn’t matter how low the price is. It just matters that you try jumping the chasm.


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