The final act in business

If you’re thinking about going into business or you’re already in business, have you thought about how the journey ends?

You may not have given it a lot of thought, but if you did two outcomes may come to mind.

The journey either ends with the business becoming a wild success or it will crash and burn.

The reality though is usually quite different to this imagery.

For many businesses, the end of the journey doesn’t suddenly arrive. Even if the business is taken over or if people sense the end is coming, it’s usually a drawn-out affair, and things carry on much like they have before.

So if you’re expecting the business to go out in a blaze of glory, it could actually be like a candle that gradually dims. Would this change your approach?

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