The Tipping Point

At what point can the few change the position of the many?

And this goes for anything – it could be a major social issue, or it could be a group of friends deciding dinner.

It’s 25%.

1 in 4 is the crucial tipping point for social change to occur. So when you want to make change, you don’t need to influence half the population – only a quarter of the participants are needed to generate sufficient momentum.


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