Ever wonder what makes someone say yes to you?
Turns out, it may not be you at all.
I asked a long term client recently why they decided to work with me.
“Oh, you worked with a mutual friend remember? They recommended you, and that was all I needed to know you could provide what I was looking for”.
You can spend so much time on strategy and marketing to reach people.
But sometimes it just comes down to someone else saying, “Yep, they’re legit.”
It’s amazing how contagious trust is.
Make sure you’re passing it on too.