Most people think strictly in terms of cost when they make a purchase.
They look at the price to assess a purchase, and this is usually done in relation to getting the same thing elsewhere for a different price.
Cost is important, but it must be considered alongside the benefit.
In simple terms, if the benefit you gain from a product or service is greater than its cost, then you’ll be ahead.
So instead of defaulting to price, try to first consider the benefit of a purchase.
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