Value-adding time and value-neutral time

The time we use in our careers or businesses can be considered in two ways.

There is the time we spend on adding value. This could be making another sale, closing a deal, helping a customer, finalising a key report, making the cost base more efficient. You want to maximise your time on value-adding tasks as much as possible. 

Then there is the time spent on activities which don’t add value. Sometimes these actions are necessary, like completing your reimbursement list, and sometimes these actions are unnecessary, like working on tasks that are completely unrelated to the business or your role (we do this more than we realise). With either category, the aim is to minimise your time on value-neutral tasks as much as possible. 

This may seem like common sense, because it is. But have you thought about how much time you spend on value-adding tasks and value-neutral tasks? Why not use today to track how you’re choosing to spend your time? 

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