Worth a special mention

Here is a photo from our recent trip to France, with one little detail we found perplexing.

You may see Bec, Amie and I in the reflection of the menu.

But then look closely at the Michelin plaque.

We couldn’t help but smile seeing the Michelin Man logo.

It just seemed so out of place for an award that was so revered.

We thought that the Michelin Tyre Company was sponsoring the Michelin Awards to increase the value of their brand through association and a shared name.

We didn’t think anymore of it until we arrived home and discovered a very fun fact.

The Michelin Tyre Company CREATED the Michelin Awards!

The company created the awards in 1900 to increase tyre sales.

You may be familiar with the Michelin stars in the culinary world, but not given thought to what they mean.

Well, even their star ratings are based on road trips and increasing tyre sales!

One star = “A very good restaurant in its category”

Two stars = “Excellent cooking, worth a detour”

Three stars = “Exceptional cuisine, worth a special journey”

I still find it strange to wrap my head around this.

But how amazing is it to have created a marketing campaign that has endured for over 100 years and become a cultural icon?

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Ben and Bec have taken me through the QLA Framework over the past 12 months. They have a unique understanding of what twenty-somethings are seeking - clarity, purpose and systems to achieve what they want in life (to name a few). It is with sobering gratitude that I can reflect on the past year and say wholeheartedly that I've managed to gain all of the above with QLA’s help.

The Quarter Life Framework is so simple, yet so powerful. I tend to overcomplicate things and burden myself with a lot of different problems to make sure everything is working. The Framework allowed me to simply get clear on what I actually wanted. A lot of the things that were stressing me and bothering me fell away when I realised they didn't really matter or they didn’t affect what I was aiming for. It allowed me to be more laser-focused on the actions that would help me get to where I want to.

Initially, my goals for the next few years were fuelled by fear of running out of time, but through regular discussions with QLA surrounding my life plan, goals, passions and ideal lifestyle, I was able to pursue the right projects with purpose and clarity. QLA took away a lot of the pressure and stress I was feeling, and helped me understand if my interests were just whims or if they were the right paths for me to take.

Quarter Life Academy not only enabled me to gain clarity in what I want for myself now and in the future, but also empowered me and grounded me with a confidence that I can achieve all I set out to do. Ben not only provides his insights and thought provoking questions, but he is supportive and encouraging the whole way through. The structure was comprehensive and thorough and I felt inspired to lead the career journey with Ben's caring and considered guidance. For anyone who wishes to elevate their lives beyond where they’re currently at, I recommend the Quarter Life Academy wholeheartedly.

Working with QLA has enlightened the extent to which fear dominates me. Once I understood this, I’ve more easily considered and grown excited by the prospect of success, rather than focussing on the potential failure which my mind had decided would most definitely eventuate.

By following the steps outlined in the Quarter Life Framework, and with Ben’s help to consistently challenge my own thinking, I was able to map out what I really wanted my professional life to look like in the foreseeable future. For anyone who wants to take their career and life to the next level, I highly recommend Quarter Life Academy!