Writing effective emails

Emails are a fundamental part of our daily lives, particularly with work. And yet we can all relate to receiving ineffective emails.

Imagine if you were known within your organisation for writing great emails!

The key with every email you send is understanding what action you want the reader to take, and then providing the necessary information for the action to be taken.

So it doesn’t take a lot to become a great email writer. You just need a template that you can apply consistently. Here’s a structure that may help.

What is the purpose of the email?
Who is the email for?
What action do you want the reader to take?
What information do they need to help take that action?
How will you know that the message is received and the action will be taken? (And what will happen if you need to follow up)

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