Your job is to make people care

We each have a passion that we pour our heart and soul into. And when we show this passion to the world, we hope that it’s received with a similar enthusiasm.

But nobody cares as much as you do.

And that’s a good thing.

It means your job isn’t about making the best version of something you can.

Your job is to make people care about it.

Everyone is trying to do the best they can with the time they’ve got. We each have more demands on us than we’re able to service.

So for someone, anyone, to give the tiniest amount of attention to your passion over everything else, you need to give them something that they will care about.

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