When trying new behaviours to achieve an outcome, it’s good to define how long your test window will be.
How long must you keep doing these new behaviours before you understand if they’re working or not?
When you don’t define a test window, you risk giving up too early because you’re not seeing any results.
Conversely, you can also keep doing a behaviour for far too long because you’ve lost sight of the intended outcome.
Defining a test window creates a milestone where you can meaningfully review your progress.
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