Here’s how you can market yourself effectively while changing careers

When I coach clients that are navigating their next career move, I advise them that every encounter they have with someone should be framed around an outcome – try not to have conversations for conversations sake.

The three outcomes you can strive for are a combination of:

  1. A direct path to a job
  2. An introduction/connection (to get a job)
  3. Awareness/information (to get a job)

The best thing about an outcome-based approach is that the person you meet with will know if they’ve helped you or not.

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